While many retailers would love it if we all quietly forgot about Black Friday, the American import looks set to stay for some years yet. Will 2016’s promotions repeat the carrier carnage of 2014 or will retailers succeed in managing consumer demand and expectations?
Physicist Stephen Hawking has predicted a future with “machines whose intelligence exceeds ours by more than ours exceeds that of snails”. so, how could technology available today transform fulfilment? By Penelope Ody
Unlike Christmas 2014, last year’s festivities were not followed by endless news stories about failed deliveries – but that doesn’t necessarily equate with problem-free orders or increased profits.
Black Friday 2014 will haunt UK retailers and their logistics partners alike for many years to come. Consumers brawling in the aisles for discounted goods, trailer loads of parcels for home delivery left standing because capacity had been under-estimated, and worst of all, lots and lots of very unhappy customers.
As online sales continue to grow so may retail losses on each order. Big data and a change in consumer attitudes to the services they want might just ease the pressure on carriers.