Saturday 15th Jun 2019 - Logistics & Supply Chain

Weetabix invests to support global fulfilment operation

The Weetabix Food Company, the breakfast cereal producer, will standardise its distribution operations on Manhattan Associates’ global supply chain platform. The solution will be deployed initially at the company’s Burton Latimer and Corby sites in the UK.

Weetabix has been producing cereals since 1932 and its brands include Weetabix, Oatibix, Alpen, Ready Brek and Weetos. Employing more than 2,000 people around the world, Weetabix has operations in the USA, Canada, continental Europe and South Africa.

The decision to select Manhattan Associates’ supply chain platform followed a review of Weetabix’s existing technology infrastructure. The company was looking for a solution that could serve a multi-site distribution network and offer full inventory visibility. ‘We chose Manhattan Associates’ supply chain platform not only because it met our functional requirements but also because of its widespread adoption by leaders in the food industry around the world,’ said Richard Martin, chief financial officer of Weetabix.

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