Wednesday 14th Nov 2018 - Logistics & Supply Chain

Land Rover deploys RFID

Ford Motor Company’s Land Rover division and Savi have launched a pilot program to deploy an active Radio Frequency Identification (RFID) solution that better synchronizes the delivery of auto parts from multiple suppliers to Land Rover’s key assembly plant in the West Midlands. The pilot is made possible through a UK central government grant administered by the University of Warwick, which was instrumental in an 18-month evaluation of solution providers worldwide, and in selecting the Savi solution.
Savi is supplying RFID hardware and software to enhance visibility, inventory management, and asset utilization, and to reduce losses, assembly plant disruptions, and time spent locating assembly parts. Phase two of this pilot enables 18 suppliers and Land Rover to better locate, track, and deliver stillages that carry bumpers, front grills, suspension parts, moon roofs, and vehicle bodies, among other parts.  Real-time information on RFID-tagged assets is shared among the partners and is automatically transmitted to cell phones, personal digital assistants (PDAs), and web-based tracking software.
‘On-time, precision delivery of components is integral to our plant’s efficiency because disruptions in the supply chain can slow or even halt vehicle assembly, and we believe Savi’s complete RFID solution can improve these operations,’ says Jonty Cook, Land Rover’s head of Inbound Logistics.  
The RFID project is sponsored by the University of Warwick, and is funded by €800,000 of the UK central government’s €43 million PARD (Premiere Automotive Research and Development) grant. The PARD program, launched in 2004, is intended to increase the competitiveness of the West Midlands automotive industry by encouraging innovation, modernisation, and technology development. The West Midlands region represents 60 per cent of the UK’s car manufacturing base.

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