Sunday 27th Sep 2020 - Logistics & Supply Chain

What’s to be heard at ESC 2008

The Extended Supply Chain conference has another impressive line-up of top speakers this year. And together with its 30+ unique sessions of small interactive workshops, master classes and best practice discussions, is set to attract over 300 of Europe’s most senior supply chain practitioners. After six years, this event has now clearly established itself as one of Europe”s top conferences on supply chain management, providing a rich mix of strategy and tactical practicality.

The successful formula of keynote sessions, workshops and master classes work well to enable participants to both network and interact with one another and yet, retain an independent programme of selected topics relevant to the delegate, arranged through a personalised itinerary.

The event takes place over two days at the Riverbank Park Plaza Hotel, London (across the river from The Houses of Parliament), on Monday 3rd and Tuesday 4th March.

Day one features an afternoon of plenary sessions chaired by Prof. Alan Waller, member of the European leadership team, Supply Chain Council and will start with a high ranking keynote presentation from Dr Frank Appel, who as a member of the Board of Management of Deutsche Post World Net since 2002 will deliver as high a level view of global logistics as you are likely to get anywhere. His current responsibilities include logistics, mail international, global customer solutions, the operational management of the DPWN`s First Choice program as well as corporate regulation management. All of which amply qualifies him to talk authoritatively on ”Facing the challenges of 21st century logistics”. He identifies a changing global business environment of greater international sourcing, the emergence of modern supply chains that go beyond transportation form A to B and the growth of emerging markets such as, China, India and Eastern Europe.

Holding the promise of one of the most illuminating keynote sessions is Dr Larry Lapide”s presentation ”Supply Chain 2020: Massachusetts Institute of Technology bringing you the future now”. The somewhat prosaic title belies a session that offers findings from one of the most far-reaching research projects on supply chain management. Initiated by the MIT-Zaragoza International Logistics Program – under the director of demand management, Dr Lapide – the Supply Chain 2020 Project is a multi-year research effort to identify and analyse the factors that are critical to the success of future supply chains. This pioneering project is mapping out the process innovations that will underpin successful supply chains as far into the future as the year 2020.

This keynote offers you the opportunity to take a peek into the future and learn how to best steer your supply chain over the next 10 to 15 years. Find out what macro factors and future scenarios will drastically shape supply chains and the implications for creating winning long-term strategies. Believe me, there are some surprising findings.

Also leading the way with results of an extensive survey will be Chris Poole of PA Consulting Group. Readers may remember him from his previous high profile role as logistics director at Proctor & Gamble where he was responsible for defining and delivering the company”s logistics infrastructure for Western Europe.

Poole will present some of the key findings under the title ”Customer Driven Supply Chain – a commercial competitive edge – myth or reality?” Many companies are beginning to differentiate themselves in the market by taking a customer driven supply approach which they claim can create commercial competitive edge by designing and operating the supply chain to deliver customer delight at the point of use. But is this a myth or is it reality?

The survey commissioned by PA Consulting Group, and in cooperation with Supply Chain Standard, set out to answer this question. The survey was targeted at some 13,000 Western European companies across a wide range of sectors. It focused on understanding more about the adoption of the customer driven supply approach and how it contributes to overall supply chain performance. Come along and find out the answer to the question.

The final session of the afternoon pulls together a panel of supply chain practitioners from winning companies of The European Supply Chain Excellence Awards. This panel discussion, involving interactive voting from the audience, will tackle the issues surrounding ”Achieving and sustaining supply chain excellence”.

The European Supply Chain Excellence Awards are widely acknowledged as Europe”s premier annual awards programme in supply chain management. The panelists will explore the fundamental principles that have underpinned their organization”s route map to supply chain excellence, the metrics that led to step change improvements and the enablers and inhibitors along the road to success. Listening in on this session will offer an insight as to how these award winning supply chains are sustaining supply chain excellence in an increasingly competitive and complex environment. Attendees have the opportunity to learn what it takes to create an award winning supply chain and how to kick start their own initiatives to achieve best in class status.

Under the chairmanship of Douglas Kent, member of European leadership team, Supply Chain Council and adjunct professor at the International University of Monaco, panellists will include: Michael Voll, senior director global supply chain, Infineon Technologies (Overall Winner 2007); Birgitte Olsen, head of logistics and resource mobilisation, The International Federation of Red Cross (Overall Winner 2006); Lawrence Christensen CBE, Sainsbury”s managing director, convenience stores (Outstanding Contribution Award 2006); Laurence Coudroy, EDO supply chain manager, Johnson & Johnson (Heathcare Category Winner 2007); and Richard Downes, vice president supply chain, Rexam Beverage Can Europe & Asia (Overall Winner 2005).

Networking opportunities
Further networking opportunities are presented by the evening drinks reception and executive dinner which provide attendees with the chance to engage their peers in ”meaningful” discussion in an informal setting – overlooking the Houses of Parliament.

Day Two offers a more tailored and interactive experience for delegates, comprising multi-streamed workshop sessions.

Douglas Kent of the Supply Chain Council will offer an introduction to the acclaimed benchmarking process, the Supply Chain Operations Reference Model (SCOR).

Dr Larry Lapide from MIT will chair a workshop session on ”Optimally matching supply and demand over time”. He will talk about the demand management concept and lead a discussion on how integrated tactical supply-demand planning, customer service policies, and order promising can lead to improved performance.

Professor, Alan Waller, chairman of ELUPEG, will lead the workshop on ”Acquiring and retaining logistics skills in leadership”. The contribution of logistics to business performance is now becoming recognised.

Further workshops
Further workshops and sessions will include:

”European Supply Chains in 2020” – sustainability, emerging markets, offshoring and future supply chains, given by Prof. Dr Mario Van Vliet of Capgemini Consulting

Kris Timmermans, global lead of Accenture”s Sourcing & Procurement practice talks on ”Shared services in procurement – beyond the obvious.”

Jon Chorley, vice president – SCM product strategy for Oracle will be looking at ”Managing supply chain risk, compliance and sustainability”. The confluence of these trends is driving requirements and opportunities into supply

Paul Brooks, sales director, Unipart Logistics and Rob Entwistle, supply chain director Waterstone”s present on Waterstone”s committment to revamping its stores, becoming the bookseller that offers range, distinctiveness and value. In order to provide its customers with what they want when they want it, the retail chain has had to establish a new way of working within its supply chain. The new consolidation centre opens it doors for activity in May 2008.

In addition to the sessionsmentioned here a full programme of presentations from Sterling Commerce, iLog, Elemica, TXT, GXS, Holistica, OmPrompt, Demica, Deutsche Bank AG, GS1 and others, is available online at To book a place at Extended Supply Chain 2008 contact: or +44 207 970 4747

Get Weekly Logistics & Supply Chain News
Get Weekly Logistics & Supply Chain News
Thank you for your subscription