Fortnum & Mason, the 300 year old world famous London department store, has outsourced its logistics to multi-channel specialist, iForce. Providing an outsourced logistics operation to replenish the store’s grocery products and hampers is just one aspect of the three year contract; the core service is the provision of efulfilment for products ordered on Fortnum & Mason’s online retail web site, which has been newly redeveloped.
This outbound efulfilment service operates from iForce’s South West London site, from where iForce process, pick and pack customer orders for Fortnum & Mason’s luxury grocery products such as conserves, chocolates and biscuits. iForce will also be providing fulfilment for gifts, including teas, wine and champagne.
iForce’s daily replenishment service for the Piccadilly store, which has recently enjoyed a €32m refurbishment, also operates from the London site and will share a similar stock profile to the online sales of sweet grocery, tea, seasonal lines, and hampers.
A dedicated vehicle will deliver shelf ready products in tote boxes to Piccadilly in the evening for the store’s night shift to unpack and replenish the shelves.
Commenting on the appointment of iForce, Ian Weston, supply chain director at Fortnum & Mason says: ‘Previously Fortnum & Mason used the basement of the store for warehousing stock and packing orders and this is the first time in 300 years that we’ve outsourced our store merchandise logistics. We wanted to ensure we would maintain the high service levels our demanding customers expect. iForce were able to demonstrate an ability to scale their operations to meet our needs and its location was very attractive in terms of getting stock to Piccadilly. When it came to efulfilment, we were extremely impressed with iForce’s track record with leading department stores. We expect our business to grow significantly with iForce as we further outsource other key areas of store replenishment from Piccadilly.’