Monday 27th May 2019 - Logistics & Supply Chain

Carphone Warehouse calls in task management

Mobile phone retailer, The Carphone Warehouse, has implemented RedPrairie’s Task Management application to gain a single, chain-wide window into all aspects of store operations, including marketing, merchandising and promotions. The retailer operates 2,400 stores under The Carphone Warehouse banner in the UK, The Phone House in European markets and in the US market with partner Best Buy.
RedPrairie’s Task Management has been implemented to help The Carphone Warehouse improve visibility into store level compliance, streamline communication and to gain financial benefit through: Reducing unnecessary headquarter to store communications; increasing vendor marketing sponsorship through better in store compliance; increasing management visibility into store level activities for improved accountability; delivering ‘just-in-time’ store associate training for improved product knowledge; and automating planning, scheduling and execution of complex projects across the chain.
‘The Carphone Warehouse is focused on delivering an excellent customer experience across our brands,’ said Anthony Catterson, managing director UK Retail. ‘During a rigorous trial, RedPrairie’s solution improved our efficiencies by helping us be more streamlined and consistent with our communication between headquarters and the stores. With better prioritisation of store projects, our stores can better deliver on our value proposition to the customer and to our bottom line.’

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