Monday 19th Nov 2018 - Logistics & Supply Chain

ECR Europe launches JAG

Grocery sector trade and industry body, ECR Europe, launched its Jointly Agreed Growth (JAG) initiative at its annual forum in Berlin on May, the aim being to offer a shopper-centric, structured approach for stimulating consumer demand in the grocery market. According to ECR, many consumer needs remain unsatisfied, generating important growth potential for the retail sector. Satisfying these can only be achieved by better collaboration between retailers and suppliers.

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