Metro Group is using AD-222 RFID inlays for a meat tracking pilot program at Metro Group’s Future Store in Toenisvorst, Germany.
The meat tagging application will help Metro better manage the flow of its perishable products, cut down on cost and save time on restocking.
‘New technologies and concepts are key to meeting our customer’s changing demands now and in the future’, says Dr Gerd Wolfram, managing director of MGI Metro Group Information Technology. ‘Radio Frequency Identification (RFID) has a key role to play in quality management for fresh food. This automatic product identification technology will contribute to product quality and efficiency in our stores.’
A European team from Avery Dennison RFID worked to develop the solution, including a feasibility study and the tag design. The RFID tags will be applied to the foam meat packing tray and one of the particular challenges was to meet safety requirements for labeling food.
The RFID tags are readable when stacked in the freezer and meet Metro Group’s food labeling safety requirements.
‘Metro Group’s continued commitment to implementing RFID demonstrates to other retailers that RFID technology has real operational benefits by improving efficiency and lowering costs,’ said Robert Cornick, vice president and general manager at Avery Dennison RFID. ‘The AD- 222 meets Metro Group’s high performance standards and our proprietary high volume manufacturing process ensures uninterrupted supply.’