Friday 14th Jun 2019 - Logistics & Supply Chain

SCALA starts search for the UK supply chain champions

SCALA Consulting has launched “The Fresh Connection” – an innovative supply chain management competition.

Teams of four supply chain professionals will take part in an interactive game designed to enhance understanding of total supply chain management strategy.

This internet based, role-playing simulation game is built around a virtual fruit juice producer. The challenge is to save this virtual company from its downfall and develop it into a successful company. The competition sees players work together from crisis management through various developing business changes. 

Starting in February 2010, the game lasts six weeks with each week equivalent to half a year in real time. Each team will manage and make tactical and strategic decisions on procurement, operations, sales and the supply chain. Each decision has an impact on the business and shows the importance of different disciplines working together to create an efficient supply chain.

The competition culminates with live finals and a conference at a top London venue. Players will also have the opportunity to see how their team measures up against the rest of the competition with a detailed performance evaluation report after the competition is over.

John Perry, managing director of SCALA says:  “The Fresh Connection ran very successfully in Holland last year with 280 teams from some of Europe’s largest businesses taking part. It is not only very competitive, creating great team spirit, but is also a fantastic training & development tool”

Logistics Manager and Supply Chain Standard are supporting the competion, along with The Chartered Institute of Logistics and Transport.

Full details of this competition can be found at:

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