Cadbury UK has dominated the latest round of the Fresh Connection supply chain competition.
Constellation Wines’ team maintains its leading position in the overall rankings, but the Cadbury team, “Purple Passion” took a ROI of 16.8 per cent, giving them first place for the week, ahead of rivals Heinz and Kraft.
Supply chain consultancy Scala has hosted the game in the UK to simulate supply chain conditions and encourage best practice in a competitive environment.
Over 150 professionals have joined the challenge, which moves into its last qualifying round this week. New features for the next round include factory gate pricing and a new on-shelf availability programme that competitors will try to optimise.
This next round will determine the 20 best teams who will then enter the live final event.