BBC Worldwide has chosen Sony DADC, the digital supply chain service provider, to implement and operate a unified global asset management and distribution platform.
Sony DADC is providing BBC Worldwide with a set of services that will enable the company to exchange content more effectively, optimise shared workflows, and interact more efficiently with strategic partners, vendors, post-production companies, and distributors.
Abigail Hughes, SVP, sales operations and digital distribution at BBC Worldwide said: “Volumes of content are rising quickly—from a current level of 74,000 hours per year of programming licensed across all platforms — and time to market is rapidly shrinking. To maintain optimal business performance, we want to deliver more content to all of our partners faster.”
The platform will provide extensive visibility, simplified access, and expedited fulfilment across all assets, channels, vendors, and deals that drive BBC Worldwide’s business. The Sony DADC solution is designed to enable more efficient processes for BBC Worldwide to deliver programmes to global markets quickly while meeting increasingly complex requirements to support new business models, formats, and consumer devices.
Trey Bradley, EVP, video supply chain services at Sony DADC, said: “Leveraging our extensive experience and solutions with large studios, Sony DADC provides BBC Worldwide the ability to benefit from a true global digital supply chain platform that will standardise their inventory, provide real-time management of their fulfilment, and support their impressive growth across all new opportunities.”