Ceva has appointed Martin Thaysen managing director for China. He takes over on 1st February and will be based in Shanghai.
Thaysen is currently the chief commercial officer of Damco, heading the global commercial activities of the group, including sales, key account management, marketing and supply chain development. Before that he was head of group strategy for AP Moller – Maersk.
He takes over from Ditlev Blicher who is moving to a global role within Ceva as EVP, global operations, based in Amsterdam.
“This is a critical juncture for Ceva to ensure we have a smooth and successful leadership transition. China is a global strategic priority for Ceva and our continued growth in this dynamic market will place us well for Ceva’s future success,” said Didier Chenneveau, Ceva’s president, Asia Pacific.