Monday 17th Feb 2020 - Logistics & Supply Chain

Dyson rolls out SAP

Vacuum cleaner firm Dyson is rolling out SAP’s fully integrated CRM solutions globally to support customer service.

“Having taken a long hard look at the market place we felt that SAP is best placed to help us deliver on our vision”, said David Hollander, managing director GB & Ireland, Dyson.

“We are an ambitious business and have set ourselves the vision to drive demand for Dyson products through better customer service and proactive relationship management. With the SAP CRM solution, we will be able to interact with our individual customers in a way that suits them and at a time that suits them,” said Hollander.

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