Friday 16th Aug 2019 - Logistics & Supply Chain

Market driven supply chain is critical

More than a third of senior supply chain executives say that having a “market driven” supply chain is the most critical issue for their business in terms of supply chain excellence. A further 30 per cent highlighted it as the second-most critical issue.

The poll conducted at a recent webinar, also highlighted the importance of working to “one set of numbers” and having formal partnerships with key customers and suppliers.

Jerry Shanahan of Oliver Wight said:  “In today’s dynamic market, the ability to adapt to changes in customer demand is a key differentiator between those who are successful and those who are not.”

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