Friday 19th Apr 2019 - Logistics & Supply Chain

Demand planning and segmentation key for emerging markets

Organisations with strong demand planning capabilities and segmented supply strategies are better positioned to capitalise on market opportunities and mitigate risks, according to a recent report by Gartner, examining supply chain strategies for emerging markets.

“Emerging markets present huge opportunities but come with unique characteristics and challenges due to the constant thrust for business growth, volatile demand and low maturity of supply chain processes,” said Mike Burkett, research vice president at Gartner.

“The ability to plan demand better is a tremendous advantage, as accurate demand plans help supply chain leaders align end-to-end supply chains correctly, and forecast predictable outcomes and profitable responses to demand.”

Revealing that 51 per cent of executives surveyed see globalised supply chains as more complex and brittle nowadays, Gartner suggested developing supply chains to be able to achieve global scale while serving unique needs of both developed and emerging nations.

The report also found the most common challenge to be dealing with changing rules, such as regulatory or tax requirements.

It also revealed that scarcity in material and non-material resources is a concern worldwide, which Gartner says reinforces the importance of sustainability and social responsibility in these supply chains.

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