Specialist in food manufacture enterprise resource planning, Anglia Business Solutions, is warning meat suppliers of the increasing pressure from their customers for full traceability information.
The advice comes after a recent study by GMI/Mintel revealed that the importance of traceability in the eyes of consumers had more than doubled between December 2012 and March 2013.
Anglia’s Group chief executive officer, Robert Frost, said: “The frozen red meat sector was hit the hardest during the horse meat scandal with sales down 15 per cent and volumes reduced by 17 per cent.
“With indications suggesting consumers increasingly want traceability assurances, retailers will be expecting their suppliers to be able to offer full and immediate, multi-directional traceability information on their behalf.
“The meat suppliers who are therefore able to give retailers confidence in product traceability from farm to fork will be the ones with most to gain.
“I would urge business leaders to reflect truthfully on whether their current I.T systems can easily provide this information.”