Fashion retailers and manufacturers should re-think their supply chains to keep up with changing consumer buying behaviour, according to a recent report by president of the lharrington group, Lisa Harrington.
Prepared in collaboration with DHL, the report is based on an industry wide survey and content from round table discussions. It includes responses from companies such as Betty Barclay, Debenhams, Hunkemöller, IC Company, Keen Footwear, Levi Strauss & Co, and Tom Tailor.
Entitled Fashion Unleashed: supply chain is everything, it shows that the changes in consumer buying behaviour are being driven by the internet, mobile communications, and growing spending power.
It said that fragmented sales channels, escalated service demands, shortened product lifecycles, and up cost and margin pressures, have all created production challenges within the sector.
Harrington is advising fashion companies to meet this new environment, where “the Internet has raised the stakes”, head on or risk the consequences.
To download the report, visit http://supplychain.dhl.com/fashionagility2013