Wednesday 18th Jul 2018 - Logistics & Supply Chain

Complexity rising

North American supply chains have become more complex since 2012, as the economy has continued to recover, according to Terra Technology’s recently published Forecasting Benchmark Study.

The company’s latest research showed that rapid innovation, higher seasonal sales, and increased reliance on promotions have helped make forecasting more challenging.

It analysed demand planning performance for the North American businesses of eleven multinational consumer products companies.

“The constant growth of items revealed by the study shows that manufacturers continue to add complexity instead of removing it,” said chief executive officer of Terra Technology, Robert F. Byrne.

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