Only 44 per cent companies have a business planning process that looks more than 12 months ahead, according to a poll. It also found that three per cent of companies are only planning three months ahead.
The poll was conducted during a webinar on business planning, jointly hosted by supply chain optimisation experts, Oliver Wight; optimisation technology and modelling specialists, AIMMS; and logistics solutions consultancy, Districon.
The survey covered more than 50 organisations including some of the world’s best known brands. It showed that only 44 per cent have an Integrated Business Planning or S&OP process with an active horizon beyond 12 months.
“When it comes to demand planning in particular, one of the big issues is that organisations are unable to model different scenarios based on dynamic market conditions,” said Oliver Wight associate, Liam Harrington.