The challenge for many retailers is how to move from traditional business models to become truly omni-channel.
And the issue will be addressed by Dino Rocos, operations director at John Lewis, when he speaks at the Omni-Channel Conference in September.
He will explain how John Lewis changed its business model to embrace e-commerce and omni-channel fulfilment and look at the impact this has had on market share and business performance across each sales channel?.
John Lewis is famed for its employee involvement and Rocos will talk about how it ensured all employees were fully on board and behind the changes?
The Omni-Channel Conference takes place at the NEC Hilton Birmingham Metropole on Wednesday 17th September and Thursday 18th September.
Tesco, John Lewis, Boots, Halfords, Shop Direct, and Maplin will all be contributing to the event.
The first day of the conference will have a focus on strategy, infrastructure, and forecasting issues, while the second day will look at returns and reverse logistics, as well as deliveries and the final mile.
For more details visit the web site: www.OmniChannelConference.co.uk