When consumers buy goods online, they need to have confidence that they will be delivered on time and in good condition.
Mark Catley, Head of e-commerce development at Norbert Dentressangle, points out that there are no second chances: poor performance will result in lost sales.
In his presentation at the Omni-Channel Conference in September, Catley will look at the importance of consumer certainty when purchasing goods online?
And he will examine the role of logistics and fulfilment and what retailers and providers must do to ensure this level of certainty.
The Omni-Channel Conference takes place at the NEC Hilton Birmingham Metropole on Wednesday 17th September and Thursday 18th September.
Tesco, John Lewis, Boots, Halfords, Shop Direct, and Maplin will all be contributing to the event.
The first day of the conference will have a focus on strategy, infrastructure, and forecasting issues, while the second day will look at returns and reverse logistics, as well as deliveries and the final mile.
For more details visit the web site: www.OmniChannelConference.co.uk