The International Air Transport Association has called on the air cargo industry to accelerate modernisation and focus on delivering high quality service.
A key element of e-freight is the market adoption of the e-air waybill, he said. Global penetration has nearly reached 50 per cent and the industry is targeting 62 per cent by year-end on enabled trade lanes.
On customer service, he pointed to two fast growing sectors. “These are e-commerce as well as time- and temperature-sensitive cargo such as pharmaceuticals. It’s a great example to illustrate that we are most successful when we understand and meet customer expectations with value-added solutions,” said de Juniac.
He also picked out the importance of partnerships. “Driving change—whether it is to modernize processes or unlock value through innovation—is challenging for a business where global standards are so vital. Air cargo is highly regulated–so governments must be on-board with change. We are a complex value chain, so building industry consensus is critical. To be successful we must work in strong partnerships,” said de Juniac.