ASOS is to open a North American e-commerce fulfilment centre at Atlanta, Georgia.
It is investing $40 million in fitting out the site, which will have a capacity of ten million units. It can expand further at the appropriate time.
Fit-out at the site in Union City on the outskirts of Atlanta is expected to start shortly with operations starting in Autumn 2018.
This fulfilment centre will significantly enhance ASOS’ US customer proposition providing more cost effective, faster and more flexible delivery options.
Chief executive Nick Beighton said: “This agreement is a major step forward for ASOS in the US and demonstrates the opportunity we believe lies ahead in this key market.
“Our US business delivered 39 per cent constant currency growth in the first six months of the current financial year following sales of £179m in the year ended August 2016. Our US fulfilment centre will enable us to significantly develop our proposition for our 20-something US customers supporting our continued growth and future ambitions.”