Big data analysis is driving supply chain improvements at British and American Tobacco, which won the Technology Award at the 2014 European Supply Chain Excellence Awards.
Leanne Lynch, head of operations planning IT, is to discuss the use of technology and big data at Logistics and Supply Chain Conference.
Lynch will discuss how BAT uses analytics to gain insight into true performance, how to define the need for change through accurate project scoping and requirements, and how the firm ensures delivery and ongoing improvements through benefits tracking.
Find out about the result at Logistics and Supply Chain, which takes place at Dexter House in central London from Wednesday 18th to Thursday 19th March 2015.
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