Sunday 12th Jul 2020 - Logistics & Supply Chain

DHL not threatened by Uber-inspired services

Uber-inspired delivery services do not represent a threat to the international carrier market, according to Morten Villberg, DHL’s managing director to the Nordics and UK.

Villberg said that he does not believe there is one kind of delivery service to suit all, adding that both B2C and C2C markets continue to grow.

“Customer expectations and needs are very different. Some need a standardised product, others fast delivery and high security,” he said. “It will be interesting to see what the future holds, and as a starting point I welcome a cooperation with social delivery services, if it makes sense for both parties.”

In 2013, Uber-inspired delivery firms Nimber and Trunkbird launched in Norway and Denmark, respectively. Both services connect users through a social platform for people who want to send items with people who are willing to bring the item with them on their journey.

Trunkbird co-founder Daniel Nyvang said that, with Trunkbird’s focus more geared towards C2C, he is not sure he would consider Trunkbird a competitor to firms like DHL.

“However, Trunkbird complements the carriers’ delivery services and meets the high fragmentation that lies within deliveries,” said Nyvang.

For Villberg, delivery services are about convenience, and in this respect he notes that, while firms like Trunkbird and Nimber would be unable to compete on a pricing front, their delivery staff can provide other benefits such as carrying parcels up stairs.

“If our end customers want social delivery services, we will of course offer it, ” said Villberg.

With convenience becoming more and more of an issue for consumers, DHL together with Amazon and Audi launched a trial service, in May, providing deliveries to customer car trunks.

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