The continued growth of discounters is highlighted in the latest figures from Kantar Worldpanel, which show Lidl and Aldi producing double digit growth while Asda, Morrisons Iceland and Tesco all saw sales slip back.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “Both the discount retailers saw their growth accelerate – Lidl to 18.7 per cent and Aldi to 13.7 per cent… We can expect both retailers to continue to take market share this year as they fulfil their plans for more outlets.”
For the first time since 2011 the Co-operative was the fastest growing non-discounter, increasing sales by 1.4 per cent. The Co-operative is the most frequently visited major supermarket – their customers shopped there an average of almost 19 times over the past 12 weeks, compared with a market average of 11 visits.
At Morrisons, the sales decline lessened to 2.2 per cent, while market share fell by 0.3 percentage points to 10.8 per cent. Kantar pointed out that the retailer’s revenues will continue to reflect its disposal of 140 M Local stores and the closure of some larger outlets through the rest of 2016.
GB Consumer Spend
For 12 weeks to 31/01/2016
Ranked by year on year change.
|£ million||Share (%)||Change (%)|
|Symbols & independents||505||1.9||-0.8|
Source: Kantar Worldpanel