Wednesday 20th Sep 2017 - Logistics & Supply Chain

Kerry Logistics serves Missguided in Asia

Fashion retailer Missguided has chosen Kerry Logistics to handle its international air and ocean freight – the logistics business will deliver a number of value-added services and support throughout its Greater China and Asia network.

missguidedMissguided will use Kerry’s “virtual buying office” which is a web-platform that aims to deliver visibility throughout the supply chain.

“It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to,” said Brett Young, operations director of Missguided. “Our customers receive market leading options together with a high level of service for a very reasonable price, therefore the initial stock movements are imperative to our overall customer experience.”

Emma Rowlands, sales director, Kerry Logistics (UK), said: “We are delighted to be working with one of the UK’s fastest growing and innovative brands. Seamless transparency will be fundamental in managing the fast-moving supply chain for Missguided. Our VBO is a highly functional supply chain management tool linking together all supply chain partners into one global system, optimising information flow and efficiency, and thus minimising risks along the supply chain.”

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