Tuesday 22nd Aug 2017 - Logistics & Supply Chain

Oracle expands retail suite

Oracle has introduced an all-inclusive suite of cloud, on-premise, hardware and software solutions to its Oracle Retail Release 15. The new suite incorporates analytics that retailers can use to personalise offers, streamline operations and increase sales and margins.

The new suite also upgrades and integrates Oracle Retail Xstore Point-of-Service and ‘merchandising solutions to share insights between stores, merchandising, pricing and sales audit processes’.

Jill Standish, senior vice president and general manager, said: “Engaging and maintaining customer loyalty across channels requires exceptional insight and integration from planning to marketing to fulfilment, and with this release Oracle brings all the pieces together. For the first time, retailers can use Oracle Cloud services to pinpoint promotions customers want to see, forecast and meet demand for items with unique attributes and manage inventory in a singular, more effective manner across commerce, store and wholesale channels.”

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